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About the Project
About the Project
Avito Real Estate — a new-build apartment page of Avito, one of Russia’s largest online marketplaces.
Avito Real Estate — a new-build apartment page of Avito, one of Russia’s largest online marketplaces.
Redesign of a new-build apartment page to improve functionality and user trust. The solution was backed by user research, JTBD analysis, competitor benchmarking, and open market studies.
Redesign of a new-build apartment page to improve functionality and user trust. The solution was backed by user research, JTBD analysis, competitor benchmarking, and open market studies.
Research & Insights
Research & Insights
JTBD: Users want confidence in housing quality, infrastructure, mortgage safety, layout fit, construction transparency, and developer reliability.
JTBD: Users want confidence in housing quality, infrastructure, mortgage safety, layout fit, construction transparency, and developer reliability.
Open research:
Open research:
90% of people consider infrastructure and transport accessibility the most important factors when choosing housing.
90% of people consider infrastructure and transport accessibility the most important factors when choosing housing.
Transparency of construction progress and developer reliability are among the top 5 decision drivers.
Transparency of construction progress and developer reliability are among the top 5 decision drivers.
Users want to compare price dynamics and see reviews from real residents.
Users want to compare price dynamics and see reviews from real residents.
Competitor analysis: Local and international platforms (Avito, Yandex, Cian, Zoopla, Rightmove, etc.) often lack transparency features like reviews, progress updates, or mortgage support.
Competitor analysis: Local and international platforms (Avito, Yandex, Cian, Zoopla, Rightmove, etc.) often lack transparency features like reviews, progress updates, or mortgage support.
Business Goals
Business Goals
Provide clear and trustworthy information about apartments and developers
Provide clear and trustworthy information about apartments and developers
Add features that reflect user priorities (infrastructure, price trends, reviews, mortgage safety)
Add features that reflect user priorities (infrastructure, price trends, reviews, mortgage safety)
Make the interface more functional and user-friendly
Make the interface more functional and user-friendly
Process
Process
Synthesized JTBD findings with CustDev insights
Synthesized JTBD findings with CustDev insights
Integrated external research (open studies, surveys, expert interviews)
Integrated external research (open studies, surveys, expert interviews)
Benchmarked against competitors
Benchmarked against competitors
Designed new flows and layouts for the apartment page
Designed new flows and layouts for the apartment page
Iterated and tested with user feedback
Iterated and tested with user feedback
Outcome
Outcome
Redesigned apartment page with focus on trust and decision-making
Redesigned apartment page with focus on trust and decision-making
Added infrastructure maps, price dynamics, reviews, and construction updates
Added infrastructure maps, price dynamics, reviews, and construction updates
Simplified UX to reduce stress and uncertainty when choosing housing
Simplified UX to reduce stress and uncertainty when choosing housing
Provided a more competitive and user-centered product compared to both Russian and global analogs
Provided a more competitive and user-centered product compared to both Russian and global analogs