About me
Designing B2B and B2C digital products across fintech, Web3, SaaS, and consumer platforms. I combine product thinking, UX, and visual design to turn complex problems into intuitive user experiences.
Designing B2B and B2C digital products across fintech, Web3, SaaS, and consumer platforms. I combine product thinking, UX, and visual design to turn complex problems into intuitive user experiences.
Projects
Experience
2024 – 2026
Since Kindly, Inc. (AI & Dating Startup)
Designed both of the company's apps — Icebreaker (Rizz AI) and EDEN (AI Dating Coach); EDEN's concept grew out of an insight discovered while working on Icebreaker.
Redesigned Icebreaker's paywall: 3.68% revenue conversion across a 54K+ user base (11-month window).
Redesigned the share flow: 520 share-button clicks over 11 months.
Ran an A/B test across 4 main-screen variants; the winning version lifted AI-message usage conversion from 19% to 28% (7-day test).
Designed EDEN's learning course, Coach flow, chat, and Rate Me / Share section; Coach flow converts at 13.5%, profile creation at 10.7% (30-day window, ~1,846 users).
Designed Premium / Free segmentation and a motivation system for free-tier users.
Analyzed product metrics, user feedback, and survey data to identify growth opportunities — e.g., a survey found 62% of users open conversations with a plain "hi," which shaped how EDEN's learning features were prioritized.
2024 – 2026
Since Kindly, Inc. (AI & Dating Startup)
Designed both of the company's apps — Icebreaker (Rizz AI) and EDEN (AI Dating Coach); EDEN's concept grew out of an insight discovered while working on Icebreaker.
Redesigned Icebreaker's paywall: 3.68% revenue conversion across a 54K+ user base (11-month window).
Redesigned the share flow: 520 share-button clicks over 11 months.
Ran an A/B test across 4 main-screen variants; the winning version lifted AI-message usage conversion from 19% to 28% (7-day test).
Designed EDEN's learning course, Coach flow, chat, and Rate Me / Share section; Coach flow converts at 13.5%, profile creation at 10.7% (30-day window, ~1,846 users).
Designed Premium / Free segmentation and a motivation system for free-tier users.
Analyzed product metrics, user feedback, and survey data to identify growth opportunities — e.g., a survey found 62% of users open conversations with a plain "hi," which shaped how EDEN's learning features were prioritized.
2022 – 2024
MVsoft (Fintech / Web3)
Led several product tracks as the lead designer, coordinating a team of 2 designers.
Partnered with QA to build a design-review process that reduced visual bugs per release.
Ran UX research and applied findings to new feature design.
Designed sign-up and KYC flows for a B2C product.
Worked closely with the Product Manager, engineers, and QA throughout the full cycle.
2022 – 2024
MVsoft (Fintech / Web3)
Led several product tracks as the lead designer, coordinating a team of 2 designers.
Partnered with QA to build a design-review process that reduced visual bugs per release.
Ran UX research and applied findings to new feature design.
Designed sign-up and KYC flows for a B2C product.
Worked closely with the Product Manager, engineers, and QA throughout the full cycle.
2020 – 2022
Pointer.Global (HoReCa)
Designed hotel and restaurant websites end-to-end: requirements gathering → prototype → developer handoff → release support.
Redesigned the booking flow, increasing online bookings.
Produced marketing landing pages and creatives for ad campaigns.
Designed an Android app for booking and account management.
2020 – 2022
Pointer.Global (HoReCa)
Designed hotel and restaurant websites end-to-end: requirements gathering → prototype → developer handoff → release support.
Redesigned the booking flow, increasing online bookings.
Produced marketing landing pages and creatives for ad campaigns.
Designed an Android app for booking and account management.