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Vladimir Chetin

Product Designer with 5+ years of experience designing B2B and B2C digital products across fintech, Web3, SaaS, and consumer platforms. I combine product thinking, UX, and visual design to turn complex problems into intuitive user experiences.

Marquiz: Countdown Timer

Designed a new product feature that improves quiz completion, supports educational testing, and modernizes the editor experience.

СDragons: Increasing User Engagement

Designed ecosystem that increased NFT utility by connecting dragon collections, competitive gameplay, and player interaction into a cohesive user experience.

Avito: New-Build Apartments

Improved functionality and usability: design decisions were based on user data and best practices from the Russian and international markets.

EDEN: Learning-Focused Redesign

Users struggled to start conversations, so I redesigned the product with a training course, updated Coach, and added Therapy. Metrics showed growing engagement.

Klookva Bank: From Chaos to Clear UX

Identified key issues in login, transfers, history, and navigation. Compiled a list of user pain points and redesigned the core screens.

Icebreaker: Paywall Redesign

Created new paywall scenarios (simple and extended), added a limited offer and ad-based monetization. Subscription conversion grew 3× (from 4% to 13%).

Icebreaker: Share Feature Redesign

Reworked the sharing flow: simplified the UI, added user incentives, and highlighted new functionality. Conversion grew 4× (up to 8%).

Reworked the sharing flow: simplified the UI, added user incentives, and highlighted new functionality. Conversion grew 4×

(up to 8%).

Icebreaker: Main Screen Redesign

Simplified the main screen experience, introduced a new visual style, and optimized user flow, boosting key action conversion by 30–50%.

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