Icebreaker: Share Feature
Context
Icebreaker (Rizz AI) again, Since Kindly, Inc. — this time about the organic growth mechanic: turning existing users into a source of new ones, without relying on paid acquisition.
Business Problem
Growth came from App Store optimization and social media — but the product itself had no organic growth loop working alongside those channels.
User Problem
There was no incentive to share — telling friends about the app gave the user nothing back.
Process
Designed two entry points for sharing: a menu item, and a one-time tooltip shown to the user once.
Designed the share-to-earn mechanic — a successful referral earned free generations.
Handled notification states and edge cases across the flow.
Achievements
520 share-button clicks over 11 months.
Outcome
Designed a share flow with two entry points and a referral reward to drive organic growth inside Icebreaker.
