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About the Project
About the Project
EDEN AI: Dating Coach — an AI assistant designed to teach users dating skills.
EDEN AI: Dating Coach — an AI assistant designed to teach users dating skills.
Survey results showed that users struggled to start conversations, which led to fewer matches, low retention, and weak conversion in features like message generation. To address this, we decided to shift the app’s focus.
Survey results showed that users struggled to start conversations, which led to fewer matches, low retention, and weak conversion in features like message generation. To address this, we decided to shift the app’s focus.
Achievements
Achievements
Early metrics after launch showed positive trends in user engagement
Early metrics after launch showed positive trends in user engagement
I later left the project and did not track long-term results*
I later left the project and did not track long-term results*
Business Goals
Business Goals
Redesign the app into a Duolingo-style learning format
Redesign the app into a Duolingo-style learning format
Build a structured course and update the Coach section
Build a structured course and update the Coach section
Simplify chat interactions (fewer buttons, more personalization)
Simplify chat interactions (fewer buttons, more personalization)
Add a Therapy section for open conversations and advice
Add a Therapy section for open conversations and advice
Process
Process
Research & strategy
Research & strategy
Course scenario design with the product owner
Course scenario design with the product owner
Competitor and reference analysis
Competitor and reference analysis
Section design
Section design
Testing and finalization
Testing and finalization
Outcome
Outcome
Identified the main reason for low retention
Identified the main reason for low retention
Reframed the product strategy toward learning and user support
Reframed the product strategy toward learning and user support
Designed the course, updated Coach, and added a Therapy section
Designed the course, updated Coach, and added a Therapy section
Received initial confirmation of the hypothesis through positive early metrics
Received initial confirmation of the hypothesis through positive early metrics