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About the Project
About the Project
Icebreaker: Rizz AI — an AI assistant that helps users stand out in the dating space.
Icebreaker: Rizz AI — an AI assistant that helps users stand out in the dating space.
The main screen is one of the core entry points to the app’s key AI feature, so it required special attention to ensure users understood what was happening and could perform the target action.
The main screen is one of the core entry points to the app’s key AI feature, so it required special attention to ensure users understood what was happening and could perform the target action.
Achievements
Achievements
Message copy conversion
Message copy conversion
Variant 1: 19% → 28% (≈1.5× increase)
Variant 1: 19% → 28%
(≈1.5× increase)
Variant 2: 19% → 26% (≈1.3× increase)
Variant 2: 19% → 26%
(≈1.3× increase)
Business Goals
Business Goals
Increase the percentage of message copies through a clearer interface
Increase the percentage of message copies through a clearer interface
Account for future functionality
Account for future functionality
Create a cleaner and more polished UI
Create a cleaner and more polished UI
Process
Process
Formed hypotheses
Formed hypotheses
Collected references + analyzed competitors
Collected references + analyzed competitors
Designed interface variations for A/B testing
Designed interface variations for A/B testing
Applied developer feedback and refined solutions
Applied developer feedback and refined solutions
Tested and finalized the design
Tested and finalized the design
Outcome
Outcome
Improved conversion in message copying
Improved conversion in message copying
Delivered key UX improvements
Delivered key UX improvements
Established a consistent visual style for the app
Established a consistent visual style for the app