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About the Project
About the Project
Icebreaker: Rizz AI — an AI assistant that helps users stand out in the dating space.
Icebreaker: Rizz AI — an AI assistant that helps users stand out in the dating space.
It was decided to design new paywall variations to increase subscription conversion.
It was decided to design new paywall variations to increase subscription conversion.
Achievements
Achievements
Subscription conversion: ~4% → 13% (3× increase)
Subscription conversion:
~4% → 13% (3× increase)
Business Goals
Business Goals
Increase subscription conversion
Increase subscription conversion
Create a simple paywall
Create a simple paywall
Develop an extended paywall after onboarding for full user awareness
Develop an extended paywall after onboarding for full user awareness
Process
Process
Collected references + competitor analysis
Collected references + competitor analysis
Designed the extended paywall
Designed the extended paywall
Adapted it into a simplified version
Adapted it into a simplified version
Tested and added additional variations for experiments
Tested and added additional variations for experiments
Outcome
Outcome
Increased subscription conversion 3×
Increased subscription conversion 3×
Showed the value of subscription with a “live” example and added ad-based monetization
Showed the value of subscription with a “live” example and added ad-based monetization
Introduced a limited offer system to highlight user savings and drive faster decisions
Introduced a limited offer system to highlight user savings and drive faster decisions