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About the Project
About the Project
Icebreaker: Rizz AI — an AI assistant that helps users stand out in the dating space.
Icebreaker: Rizz AI — an AI assistant that helps users stand out in the dating space.
Previously, the app’s Share feature was just a simple link copy and wasn’t working effectively, so a redesign was required.
Previously, the app’s Share feature was just a simple link copy and wasn’t working effectively, so a redesign was required.
Achievements
Achievements
Share conversion: ~1–2% → 8% (4× increase)
Share conversion: ~1–2% → 8% (4× increase)
In 30 days, out of 6,400 active users, 520 shared the app
In 30 days, out of 6,400 active users, 520 shared the app
Business Goals
Business Goals
Increase the percentage of app shares
Increase the percentage of app shares
Create state indicators for premium and non-premium users
Create state indicators for premium and non-premium users
Develop a user reward system
Develop a user reward system
Process
Process
Collected references + competitor analysis
Collected references + competitor analysis
Designed core flow and corner cases
Designed core flow and corner cases
Iterated based on developer feedback
Iterated based on developer feedback
Tested and finalized the solution
Tested and finalized the solution
Outcome
Outcome
Improved app share conversion 4×
Improved app share conversion 4×
Highlighted new functionality for different user types and clarified where/how to present it
Highlighted new functionality for different user types and clarified where/how to present it
Created UX copy with the help of ChatGPT
Created UX copy with the help of ChatGPT